What Is React?
React is a JavaScript library built by Meta for building user interfaces. It powers Facebook, Instagram, Airbnb, Netflix, Notion, and thousands of others. In plain terms: React lets you build websites where parts of the page update dynamically without reloading the whole page - which is why apps like Notion feel like desktop software.
What Is Next.js?
Next.js is a framework built on top of React that solves most of React's downsides for business websites. It handles server-side rendering (which fixes SEO issues), automatic code splitting (faster load times), built-in routing, and image optimization. Most serious agencies building in React use Next.js. It is what 47 Industries uses for every project.
When React/Next.js Makes Sense
- Your site has interactive features - filtering, live search, dynamic content
- You are building a web application where users log in and take actions
- You care about SEO performance - Next.js sites consistently outperform WordPress on Core Web Vitals
- You expect to add features over time
When React Is Overkill
- A simple 5-page brochure site with no dynamic functionality
- A tight budget where a WordPress template is enough
Does the Tech Stack Affect SEO?
Yes - significantly. Google measures Core Web Vitals as ranking factors. Next.js sites consistently achieve higher PageSpeed scores than WordPress or page-builder sites because there is no bloated plugin overhead. A Next.js site built by a competent developer will almost always outperform a comparable WordPress site on performance metrics. That performance advantage compounds into SEO advantage over time.
47 Industries builds every project on Next.js. Not because it is trendy, but because the results are measurably better. Business websites starting at $1,500.
